# Product

## Register

brand

## Users

Developers and founders who ship software with AI coding agents and want their product's identity, audience, and offer readable by every tool in the chain. They arrive from a README, a tweet, or an agents.md sibling link, already convinced that agents are readers now. They want the file, not a lecture.

## Product Purpose

product.md is the canonical one-page home of the PRODUCT.md standard: one Markdown file that says who a product is for, how it speaks, and what it costs, consumable by humans, coding agents, and buying agents. Success is a visitor who reads for three minutes and ships the file in five.

## Brand Personality

Exact, calm, editorial. The voice of a spec editor who also ships. Direct (no "maybe consider"), specific (names and numbers, never vibes), confident without hype. Patinated bronze, not gold: the same metal as the craft tools it descends from, aged into its own color.

## Anti-references

- No generic AI-tool marketing: purple gradients, glassmorphism, glowing particles, cyan-on-black.
- No standards-body beige: this is a spec page with a pulse, not a working-group wiki.
- No hedging language: "might", "could", "perhaps" do not appear.
- No hero-metric template, no identical-card grids, no ornament that does not earn its place.

## Design Principles

1. The file is the hero. Show the artifact before the argument.
2. The whole spec fits on the page. No subpages, no docs maze.
3. Passes `npx impeccable detect` with zero findings. Practice what the family preaches.

## Accessibility & Inclusion

WCAG 2.2 AA. Full function without color. Honors prefers-reduced-motion and prefers-color-scheme. Keyboard-reachable everything.